- COR (gr. 3/4) + exe (gr. 1)
- sales + COR = Panos – exe
- diferenta dintre A, L, P (Kiyo. style)
- marketing (2 PUV, 3 PR, 4 PEV): AJOFM, card marketing, PR agencies relations
- SOM instead direct sales mlm (internet cashflow network, detail agent sales, AJOFM)
http://www.business-opportunities.biz/2007/04/11/20-things-not-to-do-before-starting-a-business/
20 Things Not to Do Before Starting A Business
April 11, 2007 by Dane
Too often, many would-be entrepreneurs spend all of their time planning their corporate structure, getting all of the necessary permits, licenses, bank accounts, and doing all of the other minutiae of business before they actually figure out whether or not they actually have a product or service that someone will pay for.
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- Don’t quit your day job.
- Don’t incorporate. Seventy five percent of all businesses are sole proprietorships, and they already make money.
- Don’t get a bank account. Your personal banking account will work just fine if someone wants to write you a check, or if you need to pay for something.
- Don’t rent an office. Work from home. It won’t require a first, last and security deposit. Plus, it’s tax deductible.
- Don’t hire an attorney. What’s an attorney going to tell that you didn’t already know, or couldn’t figure out on Nolo or in a good bookstore? There are only two times to call an attorney: if you’re in jail, or if someone else’s attorney contacts you.
- Don’t hire an accountant. Quickbooks Simple Start will get you going.
- Don’t get a loan. To get a loan from anyone, even your family, will require that you do too many items on this list. And besides, if you get a loan, you know work for the bank — not for yourself.
- Don’t hire anyone. Don’t hire someone if you can do it yourself. For everything else, use contractors and give them 1099.
- Don’t get a business license. I’m not advocating that anyone cheat the government. Once you can sell your product/service, go out immediately and get all of the necessary business licenses and permits in your jurisdiction.
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13. Don’t advertise. Advertising costs money, and takes time to perfect. Selling takes only you.
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16. Don’t try to find a partner. What do you need a parter for? Capital? Don’t take loans. Need someone with some sales experience? If you the inventor of your product/service can’t sell it — no one will be able to.
17. Don’t join the Chamber of Commerce. Chambers of Commerce have great mixers where you can meet and network with other local business people. Right now, you don’t need to network, you need to sell! Plus, you can always go as a visitor.
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18. Don’t tell all of your friends about the business that you’re going to start someday soon. Every minute that you spend telling someone you love about your future business is one less minute you have to either try to find someone to buy your product/service or to refine it. Plus, everyone knows an “entrepreneur” that is all talk and no action: don’t be one yourself.
19. Don’t write a business plan. Sure you need to know what you’re going to do and how you’re going to make money, but don’t waste time formatting it into a structured plan.
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I’m not in anyway saying that there’s not a time and a place to incorporate and borrow money — I am saying though that the right time to do so is AFTER you have a product or service that someone will pay you for.
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Thor C on April 12th, 2007 at 1:32 pm
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No doubt your intention here is to prevent idiots from sinking the family savings into a new widget, but your advise is more likely to hurt (those few lucky individuals that might succeed) then help those that won’t.
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There’s a big thing I’ve learned from you, Dane: A business plan we write down every minute of the working day as we build up our business without loosing the spontaneousness of the best moments.
Great article!
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I’ll have to agree with Mrs. Anderson. I have to give you points for willing to go against the norm, but I personally think that several of these ideas are bad ideas.
… it explains why some people get rich and others… well, don’t. Some tales are shopworn: the many references to Warren Buffett are tales well told, for example, but what works best are the aphorisms and the personality type descriptions within the “CASHFLOW Quadrant”—no matter what you do for a living, in your heart are you an E, an S, a B or an I? (Key: E=employee; B=big business owner; S=self-employed, specialist or small business owner; I=investor.) But Trump and Kiyosaki (Rich Dad, Poor Dad) together are a strangely winning combination (they’ve published this book jointly and privately—and a portion of its profits will be donated to charity). Bottom line: these Messrs. Money-bags know their business. We’re talking billionaires here, and really, how can you argue with success? (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. )
(My point is:
a) Is safer for an E to become a S, rather than a B;
b) From my experience, I know that Dane’s rules are right.
c) An E that has the mindset to become B, won’t be “hurt” by Dane’s rules; )
Jake on April 13th, 2007 at 9:49 am
… Dane’s right, you have to get out there and SELL.
But, there’s reasons why so many start-ups fail, and having a solid, well-thought-out business plan is mandatory if you’re planning on running your business for more than a year. Got an exit strategy yet? What are your actual objectives in starting this thing? If you can’t manage all the details, maybe you aren’t ready to go for it yet.
If Dane’s idea was to spark conversation and deep thoughts about your business then his post succeeds. If ANYONE takes his advice verbatim, then they get what they deserve. This point, I think, is to analyse what you as a business owner and your business needs.
We have a medical services company that we have not incorporated [malpractice in our area is almost unheard of, although we will be incorporating within the next 2 years - why? - taxes], that uses our cell phones [land lines are mostly a waste these days and don’t talk to me about the need for a fax line - that is what computer faxing is for] , that doesn’t have a logo [don’t need it yet], that uses a home office for all office related work [tax write off!], but that also rents a space in other offices to see clients in [looks more professional and takes a fraction of the cost of maintaining your own lease]. I think that you should have a business account because mixing business and personal finances is just asking to be rammed up the a$$ by the IRS. We use an accountant [but only for taxes - everything else is on QB] and have actually made money on the deal in extra savings she was able to find over what any of the computer programs suggested. We did spend one evening [while watching a video] coming up with a business name that we like for the purpose of branding and cheap promotions. Our advertising budget, other than the yellow pages ad [which we took out at the end of our 2nd year], is mostly word of mouth and community education classes, that we run. We have recently branched out into doing larger conferences, but we don’t spend money on a booth as we tend asked to come as a speaker.
Most of this was accomplished without a formal written business plan and with ZERO outside financing. This worked for us. It might not work for you. Check out your situation and then take the main thrust of Dane’s advice which is – don’t spend money on anything just because you think you should.
Always look for alternatives and do without if you can. As your business grows, so will your needs. Pain is a good indicator that something needs to change.
JJ
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http://www.assetbasedthinking.com/
… Embrace the positive side of lifes ledger. Reduce pre-occupation with the negative side (deficit based thinking). Asset-Based Thinking … identifies assets (e.g., strengths, talents, synergies and possibilities) abundant in oneself, others and situations.
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