US Wild Pelicans

The Outstanding Professional

Posted in publicity-deal plan by us2dis on November 8, 2008

www.success121.com

TYPES OF MARKETING

Cathy Fennell made us all laugh at the London workshop on Sustainable Marketing on October 1st, with the following gem:

You meet a woman in a bar and go right up and tell her, ‘I’m really good in bed’.

That’s direct marketing

 

You see a woman in a bar and get a friend to go right up and tell her, ‘My friend’s really good in bed’.

That’s advertising

 

You meet a woman in a bar, buy her a drink and next day send her flowers and a card that says, ‘I’m really good in bed’.

That’s PR

 

You meet a woman in a bar and she comes up to you and says, ‘I hear you’re really good in bed’.

That’s brand recognition!

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