The Outstanding Professional

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TYPES OF MARKETING

Cathy Fennell made us all laugh at the London workshop on Sustainable Marketing on October 1^st, with the following gem:

You meet a woman in a bar and go right up and tell her, ‘I’m really good in bed’.

That’s direct marketing

 

You see a woman in a bar and get a friend to go right up and tell her, ‘My friend’s really good in bed’.

That’s advertising

 

You meet a woman in a bar, buy her a drink and next day send her flowers and a card that says, ‘I’m really good in bed’.

That’s PR

 

You meet a woman in a bar and she comes up to you and says, ‘I hear you’re really good in bed’.

That’s brand recognition!